Freehold

A website for your support work

Across New Zealand, disabled people and their whānau arrange their own support, and the person they choose is often someone working for themselves. If that's you, this page is our honest offer. A proper website, built for you, for a one-off price, in your own name, with nothing monthly behind it, ever.

Last updated July 2026

The front door

A directory is a list. Your own page is a front door.

The search happens from both sides. Under Individualised Funding, a disabled person or their whānau can engage their own support workers rather than take whoever an agency sends, usually with a host organisation handling the paperwork. So somebody, somewhere in your city, is looking for the person you already are. What they find first is directories and Facebook groups: rows of names, all looking much the same, with the real detail behind a login or a phone call.

A page of your own is different. It can be read at eleven at night, in the worst week a family has had in a while, by someone who has run out of energy for phone calls. It says who you are, where you work, what you do and what you value, in your own voice, before anyone has to ring a stranger. Trust is most of what you are being chosen on, and a calm, plain page carries more of it than any listing.

That is the lens we design with. Freehold started in the community and disability sector, and worst-day readability is not a metaphor to us: we build for people who are stretched, tired, and deciding one thing at a time.

And the honest other side: if your books are full through word of mouth and you're turning work away, you may not need a site at all. We'd rather say that here than waste your evening.

The shape of it

What a support worker's website actually needs

Not much, done well. Who you are, written like a person and not a CV. The areas you cover, named the way locals name them. The kind of support you do, and the kind you don't, because being clear about that saves everyone a difficult conversation later. Roughly when you have hours free. Your experience and training, including anything you hold, and a plain line about the checks you can provide. Then one way to reach you that you'll actually answer.

What it doesn't need: client information of any kind, a booking system, a login, or a monthly platform plan. We build small, fast, plain sites on purpose. They cost nothing to keep online, which is why hosting is free, and they keep working whether or not you're taking new clients this month.

Built to be yours

Your web presence shouldn't depend on a platform's monthly bill

Working for yourself, your income moves. Some months are full, some are quiet, and a quiet one is exactly when a subscription hurts and exactly when you least want to cancel the thing people find you by. The usual web arrangement is a rental: a builder plan or a profile that keeps billing whether or not you're taking clients, and if it lapses, the page goes with it.

Ours is built the other way. The domain is registered in your name, never ours. Hosting is free, so there is no subscription to lapse in a slow month. The whole site can be exported free at any time, so you're not locked to us either, and if you ever move to an agency, take a break, or hand the work on, the page and the address stay yours to do as you like with. Changes are an email to us, $20 for a batch, whenever you actually want one.

Making it yours

Your page can grow as your practice does

To see what this looks like built, we made a fictional site for a sole-operator celebrant, the same shape of site: Marnie Ashcroft, celebrant. Every real build starts from your own world, not from that one.

The honest version first. On the day it goes live, your page is finished: everything written, nothing waiting on a second stage, nothing left for you to sit down and fill in. If you never send us another word it keeps working for as long as you keep the domain, and that costs you nothing further. A page that stays exactly as it is is a page doing its job.

It can also grow, because the studio stays behind it, and none of the growing lands on you at the end of a shift. You email us what's changed, we draft it and send it back, you tell us it's right, and up it goes: $20 for a batch of edits, and small changes can usually be done quickly. Over a few years the page grows the way your work does. A new area added when you start taking work there. Training added as you finish it, so what you hold reads as current rather than three courses out of date. Words from a family added only ever with their written permission, and only if you want any on there at all.

Every build can also include a site assistant, which answers a visitor's questions from the words already on your page and nothing else, so a family reading late at night gets the same answer you would have given them. It's included in the price and switched on only if you want it. And all of it stays yours either way: the domain in your name, nothing monthly, and a free export whenever you like.

The price, published

One flat price, and working for yourself is what the community rate is for

Our standard price is $800, once. The community rate is $400, for people and organisations where $800 would genuinely be a stretch, and one person doing support work on their own is exactly the shape it was written for. Same site, same care, same ownership at either rate, by rule.

$400the community rate, once, and then nothing monthly, ever · standard rate $800

The only cost we don't carry: your domain name, about $65 a year, because it must be registered in your name, not ours. That's the deed. Changes later are $20 for a batch of edits, whenever you actually want one, and a year where nothing changes costs nothing. Whether the community rate applies is a one-line email: how we make that call.

Common questions

Asked and answered, plainly

The question The answer
“What would even go on my site? I'm one person.” AnswerLess than you think, and that's the point. Who you are, in your own words. The areas you cover. The kind of support you do, and roughly when you're free. Your training and experience, including anything you hold like a first aid certificate or a full driver licence, which support work commonly asks for. Then one clear way to get in touch. That's a calm single page, and it beats a profile buried three clicks down someone else's directory.
“I'm already on a care platform and Facebook. Is a website worth it?” AnswerKeep both, they do real work. A platform handles matching, contracts and payment, and takes a share of what you earn for it. Facebook is where your networks already are. Neither one is yours, though: the profile lives on their terms, and it disappears the day you stop paying or they change the layout. Your own page is the thing that comes up when someone searches your name or your suburb, reads properly to a person who doesn't use Facebook, and stays exactly where you put it.
“I can't have client details or stories online, and I don't want my home address out there either.” AnswerBoth are right, and neither is a problem. Your site never needs client information of any kind. If you ever want a testimonial, it happens only with explicit written permission, anonymised, and only if you want one at all: plenty of good pages have none. For your own privacy we publish the areas you cover, not where you live, and an email address rather than a personal phone number unless you ask otherwise. Say the word and we build it that way from the start.
“Which price would I pay?” AnswerThe test is one question: could you comfortably pay $800? Working for yourself in support work, with your income tied to the hours you can actually take, is exactly the situation the $400 community rate exists for. Tell us your situation in a sentence and we'll give you a straight answer before anything starts.
“My availability changes. What happens to the site then?” AnswerYou email us and we change it. Edits are $20 for a batch, and small changes like these can usually be back the same day, though we'll always tell you honestly if we're backed up. And if something on the site is wrong, we fix it for nothing, because that is not a change, that is us not having got it right. We also write availability so it ages well, so a quiet fortnight doesn't leave your page saying something untrue. A year where nothing changes costs you nothing.

One practical note, because it comes up: in New Zealand, Police vetting is requested by approved agencies rather than by individuals, so if you work for yourself the check you can arrange yourself is a criminal record check from the Ministry of Justice. Your site never needs to publish a document either way. A plain line saying what you hold and that you're happy to provide it on request is enough, and it's what families are looking for.

Keep reading

The sums behind the price

What the whole market charges, honestly mapped: what a website really costs in New Zealand. Why owning beats renting when your income moves month to month: owning vs renting your website. Whether the $400 rate applies to you: who qualifies for the community rate. The whole process from first email to handover: how it works.

Work for yourself as a support worker?

Tell us about it in a sentence

Where you work, the kind of support you do, and what you have now, even if it's only a profile on someone else's site. We'll be straight about whether we can help and what it would cost.

Email us any time: studio@freehold.org.nz. Every message comes straight to us, and we reply to all of them.
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