Freehold

A website for your club

New Zealand is full of small clubs kept going by a handful of volunteers, and most of them are easier to walk past than to walk into. A club website has one job: make the first visit feel possible for someone who has never played. This page is our honest offer to the people who run one. A proper website, built for you, for a one-off price, owned by the club outright, with nothing monthly behind it, ever.

Last updated July 2026

The front door

Facebook is the noticeboard. The website is the front door.

Most small clubs run on a Facebook page, and for the members you already have it is genuinely good: a change of day, a working bee, who is bringing the sausages. The trouble is the person who has never played. They saw the green from the bus, or a friend mentioned it, and that evening they looked you up. A search for the game and the town mostly turns up websites, not pages, and someone without a Facebook account hits a login wall before they reach a single answer.

There is a harder version of the same problem. A site that stopped four seasons ago, with an old draw still on the front page and a committee list of people who have long since moved on, tells a stranger something the club never meant to say: that this place might have wound up. Nobody emails to check. They just do not come. Looking alive is not vanity, it is the difference between a visit and a shrug.

A website holds the settled answers still, where Google and the newer AI search tools can find them and a curious person can read them in one minute. It reads properly to the people who fund you, too: a grants committee looking the club up finds a front door, not a feed.

And the honest other side: if your membership is healthy, the greens are full on a Saturday and there is a queue to get on, you may not need us at all. We would rather say that here than waste your evening.

The shape of it

Enough to make the first visit possible

Not much, done well. Where you are and which gate to come in by, because half these grounds are behind a hedge with no sign. When the season runs and which days play happens, since for a lot of outdoor clubs the year has a shape: it opens in spring, runs through summer, and goes quiet after autumn. What a season costs, in plain numbers. And the four questions a beginner is far too shy to ring up and ask: what do I wear, do I need my own gear, will somebody show me, can I honestly just turn up.

Many clubs already do the welcoming part properly. An open afternoon or a have-a-go day, gear to borrow for the first few visits, a member who will stand alongside a newcomer for an hour and not mind. That is the best thing a club has, and it is usually the hardest thing to find on the internet. Saying it plainly on a page is most of the work.

What it does not need: a login system, a monthly platform plan, or anything a future committee will be frightened to touch. We build small, fast, plain sites on purpose. They cost nothing to keep online, which is why hosting is free, and they keep working whether or not anyone logs into anything.

Built to outlast the committee

The changeover problem, solved by ownership

Every volunteer-run club knows the story. The site was set up years ago by a member's son-in-law, the login left with him, the billing sat on a card that has since been cancelled, and now nobody can update the subs or take down a fixture from three seasons back. Most clubs are incorporated societies with a committee that turns over, so this is not bad luck, it is the normal course of things. It is not a technology failure either. It is an ownership failure.

Ours is built the other way round. The domain is registered in the club's name, never ours. Hosting is free, so there is no subscription to lapse when the treasurer hands over. The whole site can be exported free at any time, so you are never locked to us either. Handover to the next committee is one line in the folder: “the website, changes by email to the studio, $20 a batch.”

Making it yours

Done on day one, and it grows for as long as the club wants it to

The site is complete when it goes live. Every answer a newcomer needs is already on it, and if you never change another word it will keep doing that job for years, free, with nothing to renew.

It grows because the studio stays behind it. When something changes you email us: new season dates, a change of subs, a page you have been meaning to add. We draft it, you check it reads true, and up it goes. A batch of changes is $20. And if something on the site is wrong, we fix it for nothing, because that is not a change, that is us not having got it right. A year where nothing changes costs nothing at all.

Clubs tend to add things season by season. The year's results and champions go up each autumn, so the honours board off the clubhouse wall finally lives online too, and a name from 1974 becomes findable by the grandchild looking for it. Photos from the have-a-go day go up while people still remember the day. When the centenary comes round, it gets a page of its own with the old photographs scanned properly. And the club's history deepens one good story at a time, because somebody always knows the one about the flood, and it is worth writing down before it goes.

Every build can include a site assistant if you want one: a small chat box that answers a visitor's questions using the site's own words, so a person reading at ten at night can ask when beginners can come or what a season costs and get your answer rather than a guess. It is included in the price and entirely opt-in.

Either way the site belongs to the club. Nothing monthly, and the whole thing can be exported free whenever you like.

The price, published

One flat price, and volunteer-run is what the community rate is for

Our standard price is $800, once. The community rate is $400, for organisations where $800 would genuinely be a stretch, and a small club running on subs and raffle money with a committee doing the work for nothing is exactly the shape it was written for. Same site, same care, same ownership at either rate, by rule.

$400the community rate, once, and then nothing monthly, ever · standard rate $800

The test is one question: could your club comfortably pay $800? The only cost we don't carry is your domain name, about $65 a year, because it must be registered in the club's name, not ours. That's the deed. Changes later are $20 for a batch of edits, whenever you actually want one, and a year where nothing changes costs nothing. Whether the community rate applies is a one-line email: how we make that call.

Common questions

Asked and answered, plainly

The question The answer
“Our members all know where we are. Who is the site actually for?” AnswerThe person who has never played. They saw the green from the bus, or a friend mentioned it, and that night they looked you up. They are not looking for the draw, they are looking for permission: can I just come, do I need my own gear, will I be the only new person there. Your members already know the answers. A stranger has nowhere to find them.
“Would it handle our draws and results?” AnswerIt holds what is stable and links to whatever you already use for the rest. Where you are, when the season runs, what it costs, how a beginner starts: that belongs on the site and barely changes. Draws, ladders and live results usually live in a competition system, and if yours is working we link straight to it and leave it alone. We never replace a system that is doing its job.
“We are worried the club is ageing. Can a website really help?” AnswerHonestly, not on its own. A website will not fill a team or find you a new greenkeeper, and anyone who tells you otherwise is selling something. What it does is remove the one barrier a club actually controls: being findable, and looking alive to someone who is deciding whether to walk in. That is a real barrier, and it is fixable in a way most of the others are not.
“Which price would a club like ours pay?” AnswerThe test is one question: could your club comfortably pay $800? Plenty of small clubs run on subs, raffles and whatever the bar takes, with a committee doing the work for nothing, and that is exactly the situation our $400 community rate exists for. Tell us your situation in a sentence and we will give you a straight answer before anything starts.
“Who updates it when the season changes?” AnswerWe do. You email the studio with what is new, the season dates, a change of subs, a photo from the open day, and we draft the change and put it in front of you before it goes up. There is no dashboard to learn and no password for a new secretary to lose. A batch of changes is $20, and a year where nothing changes costs nothing.
Keep reading

The sums behind the price

What the whole market charges, honestly mapped: what a website really costs in New Zealand. Why owning beats renting for an organisation that plans to exist in ten years: owning vs renting your website. Whether the $400 rate applies to you: who qualifies for the community rate. The whole process from first email to handover: how it works.

Run a small club?

Tell us about it in a sentence

Where you play, when your season runs, and what you have now, even if it is just a Facebook page. We'll be straight about whether we can help and what it would cost.

Email us any time: studio@freehold.org.nz. Every message comes straight to us, and we reply to all of them.
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