Freehold

A website for your A&P show

New Zealand's A&P shows are run by volunteers, and most of the societies behind them are a great deal older than anyone currently on the committee. This page is our honest offer to the people who put the show on. A proper website for the society and the show, built for you, for a one-off price, owned by the society outright, with nothing monthly behind it, ever.

Last updated July 2026

The weeks before the gates open

For a few weeks a year, the whole district looks you up

Ask anyone locally when the show is on and half of them will reach for their phone. In the weeks before show day the searching starts in earnest: what date, what time the gates open, what it costs to get in, whether the dogs can come, where to park, is it on if it rains. That is the busiest attention your society gets all year, and it lands wherever the search sends it. If that turns out to be a page still showing last year's date, you have earned the attention and lost it at the door.

A show site's job in those weeks is to answer the plain questions first and fast, on a phone, at the kitchen table. It has to answer them for people who are not on Facebook, and for the AI search tools now doing a lot of the looking on people's behalf. Being current is worth more to a show than any amount of design.

Plenty of show sites sit a year behind, and it is almost never neglect. The site was built by someone who has since moved on, the login sat with a past secretary, or changing a date means wrestling software nobody wants to wrestle in the middle of the season. Ours are built the other way round: the annual refresh is one email to us, done before entries open.

And the honest other side: if your ground fills every year, your entries are healthy and your current site already tells people what they need, you may not need us at all. We would rather say that here than waste your evening.

The shape of it

Three audiences, one site, a clear path each

A show website serves three quite different people at once, and most of the trouble comes from making them share a page. The visitor wants the date, the gate price and what is on. The competitor wants the schedule, the classes, when entries close and how to enter, whether that is equestrian, livestock, home industries, dogs or anything else you run. The stallholder or sponsor wants site sizes, what it costs, and the name of the person to email. Give each of them one obvious path from the front page and the site more or less runs itself.

Then the ordinary things, done properly: where the ground is and which gate to use, parking, cash or card at the gate, and a real contact for the sections. A link out to whatever handles your entries or ticketing, working exactly as it does now. We never replace a system that is working.

And the ten months that are not show season. The site holds next year's date the day the committee sets it, so the question has an answer all year round. It holds the society's story, which is often a very long one. It keeps your sponsors' names and logos visible long after the marquees come down, which is worth a good deal more to them than a post that scrolled away last spring.

What it does not need: a login system, a monthly platform plan, or anything a future committee will be afraid to touch. We build small, fast, plain sites on purpose. They cost nothing to keep online, which is why hosting is free, and they keep working whether or not anyone logs into anything.

Built to outlast the committee

The changeover problem, solved by ownership

Committees turn over. A secretary hands on, a new show manager comes in, and the website is usually the one thing nobody can find the key to. Everyone knows the version where it was set up years ago by a member's son, the billing sat on a card that has long since been cancelled, and now nobody can change the date. That is not a technology failure, it is an ownership failure.

Ours is built the other way. The domain is registered in the society's name, never ours. Hosting is free, so there is no subscription to lapse between shows. The whole site can be exported free at any time, so you are never locked to us either. Handover to the next committee is one line in the folder: “the website, changes by email to the studio, $20 a batch.”

Making it yours

Current before entries open, year after year

The site is finished on the day it goes live. That is the honest premise of the offer: it is complete, it answers the questions the district actually asks, and it can sit exactly as it is for as long as the society likes, free, forever. Hosting costs nothing, there is no subscription between shows, and a year in which nothing changes costs nothing at all.

It can also grow, because we stay behind it. You email us what has changed, we draft it and send it back for the committee to read, and it goes on the site once you have said yes. A batch of changes is $20, so it pays to send them together, and a straightforward change can usually be done quickly. Nobody has to work on the site themselves. For most societies that means each show's date and schedule refreshed in one batch well before entries open, last year's results and champions remembered on the site rather than lost with the programme, the society's long history told a chapter at a time as the records are gone through, and your sponsors' recognition kept current as the arrangements change.

Every build can also include a site assistant, a plain way for a visitor to ask a question and get an answer drawn from the site's own words, nothing invented. It is included in the price and switched on only if the society wants it. All of it stays yours either way: the domain in the society's name, nothing monthly, and the whole site exportable free at any time.

The price, published

One flat price, and volunteer-run is what the community rate is for

Our standard price is $800, once. The community rate is $400, for organisations where $800 would genuinely be a stretch, and a society running a show on gate takings, sponsorship and volunteer hours is close to the shape it was written for. Some shows are large enough that the standard rate is the fair one, and we will say so. Same site, same care, same ownership at either rate, by rule.

$400the community rate, once, and then nothing monthly, ever · standard rate $800

The only cost we don't carry: your domain name, about $65 a year, because it must be registered in the society's name, not ours. That's the deed. Changes later are $20 for a batch of edits, which for most societies is the annual refresh before entries open, and a year where nothing changes costs nothing. Whether the community rate applies is a one-line email: how we make that call.

Common questions

Asked and answered, plainly

The question The answer
“Our site only really matters for two months a year. Is it worth having?” AnswerThose two months are exactly when it earns its keep, because that is when the whole district is looking you up, and a wrong date on the page costs you numbers through the gate. The other ten months it quietly holds next year's date, the society's history and your sponsors' names where people can still see them. And a year where nothing changes costs you nothing at all: hosting is free, there is no subscription and nothing to renew.
“The schedule and entry information change every year. How do updates work?” AnswerYou email us the new dates, the new schedule and anything else that has moved, and we do the lot as one batch of edits for $20. And if something on the site is wrong, we fix it for nothing, because that is not a change, that is us not having got it right. Most societies do that once a year, well before entries open, and that is the whole maintenance job. There is no software for you to learn and no login for a new secretary to lose.
“We take our entries through a system of our own. Does that stay?” AnswerIt stays, and the site sends people straight to it. Whatever you use now for entries, tickets or memberships keeps doing its job exactly as it does today. The website's job is the public front: the date, the gate, the sections, who to contact, and a clear path to the thing that takes the entry. We never replace a system that is working.
“Which price would an A&P society pay?” AnswerThe test is one question: could your society comfortably pay $800? Plenty of shows are run by a committee of volunteers on gate takings and sponsorship, with every dollar already spoken for, and that is exactly the situation the $400 community rate exists for. Some societies are big enough that $800 is fair, and we will say so straight. Tell us your situation in a sentence and you will have an answer before anything starts.
“Our show has been running for well over a century. Can the site tell that story?” AnswerIt should, and most show sites bury it or leave it out. A long unbroken run is the thing locals and sponsors connect to, and it is the one claim no new event can copy. We research it and draft it from your own records, minute books, old programmes, photographs, whatever you have, and you check that every word of it is true before anything goes live.
Keep reading

The sums behind the price

What the whole market charges, honestly mapped: what a website really costs in New Zealand. Why owning beats renting for a society that intends to still be running shows in twenty years: owning vs renting your website. Whether the $400 rate applies to you: who qualifies for the community rate. The whole process from first email to handover: how it works.

Run an A&P show?

Tell us about it in a sentence

Where your ground is, when the show is on, and what you have now, even if it is a Facebook page and a schedule PDF. We'll be straight about whether we can help and what it would cost.

Email us any time: studio@freehold.org.nz. Every message comes straight to us, and we reply to all of them.
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